Blog.
Articles on PrestaShop, data, AI and e-commerce growth. From the team that built NothingSell.
How to read ROAS without going crazy: a practical guide for e-commerce
ROAS isn't everything. We explain how to interpret return on ad spend sensibly, taking into account margins and acquisition costs.
PrestaShop 8 vs 1.7: what changes for those managing multiple stores
The new PS8 Admin API changes everything for multi-store managers. Here's what to know before migrating and how NothingSell handles both versions.
MCP: the protocol that connects AI to your e-commerce data
Anthropic's Model Context Protocol isn't just for developers. We explain how it works and why it changes the way a merchant can use AI.
SEO quick wins: how to find keywords in position 4-20 and rank up
Keywords between position 4 and 20 are your most underrated SEO asset. With the right data, you can triple organic traffic without creating new content.
How to manage stock risk in a high-volume e-commerce
Running out of stock on a top seller is a double hit: you lose sales and lose ranking. Here's how to monitor it proactively.
How a PrestaShop agency can keep 20 clients under control
Proactive alerts, Health Score and MCP: the system we built to let an agency monitor dozens of stores with minimum effort.